The Graphic Design Concept About TIPAX
Tipax company participated in Post Expo on December 2017. Post Expo is considered to be the most important postal event in the world, which is held every year in one the developed countries. In 2017, this exhibition was hosted by Geneva, Switzerland. And Tipax participated there with transnational goals and strategies. The content production and design of Tipax company’s catalog in this exhibition has been done by Alef Design Agency.
Strategies of Tipax to attend in the exhibition include:
- Introducing investment opportunities to international companies
- Showing the history and position of Tipax in Iran’s post and logistics industry
- Demonstrating the capabilities of Tipax in the industry
- Introducing the ongoing programs of Tipax to become a postal infrastructure service provider
- Emphasis on obtaining the official license of Iran’s private post operator.
In designing the catalog and producing the content of this project, several measures were taken to achieve the goals of the Tipax company.
To design the catalog of this collection, several interesting items have been conceptualized. The cover design of the catalog contains the symbol of 5 continents to show the national look of Tipax. The Asia symbol in this design is the columns of Persepolis. In the internal pages as well, the type of layout and its combination with the design of the pages includes proper integrity and beauty. Each page is designed according to its content, and while showing the history of Tipax and tying it with the ancient symbols of Iran, it has been tried to keep up-to-date for international markets.
The content produced for this catalog, like the design section, has a very attractive concept and idealization. Up-to-date techniques in content production, in addition to pure writing ideas, put the content of this catalog at a high level.
