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Community Performing Arts of Iran’s Visual Identity Concept

Community Performing Arts of Iran is in charge of the supervision and management of performing arts in Iran and works as a policy-making arm of the Ministry of Culture in this field. The modification and redesign of the visual identity of the “Community Performing Arts of Iran” had many considerations and was carried out professionally and with high sensitivity due to the sensitivities of its audience.

In designing the branding concept of this project, we used faces that have long been symbols of this profession. These faces are used in different states, including sadness and happiness in the design, and wavy lines are used in all elements and items of visual identity while connecting to each other, which are used for integration, they reach the faces (masks) and at the end they end up with the Community Performing Arts of Iran’s logo to increase the credibility and weight.