The Visual Identity Concept Behind Melon Brand
Melon is a women’s clothing brand who offers its imported products in its stores. The strategy of this brand is to create a luxurious and modern image in the mind of the audience.
In order to achieve branding goals, copper material with a different color has been used in Melon’s brand visual identity project. The logo design concept of this brand is also formed by combining the letter M from the beginning of MELON and the image of a t-shirt to have the most connection with its content and field of activity. The pattern of this brand is also designed using regular and interwoven circles, which combine to create a Melon logo and give it a unique effect.
Melon brand’s visual identity design project has many visual identity elements and items due to the wide range of applications in physical space, stores and virtual space, which has placed it in the category of large and attractive projects of Alef Design Agency.
The Project ID:
The Project’s Year:
2017
Field of Activity:
Women Clothes
The Client:
Melon
Project Type:
The Visual Identity Design (Branding)
Project items:
Logo & Logotype
- Logo Design
- FA Logotype Design
- ENG Logotype Design
Basic Elements
- Safety Area Definition
- Layout Definition
- Color Definition
- Font Definition
- Mode Definition
- Correct & Incorrect Identity
- Pattern Design
Stationary
- A4 Letterhead
- A5 Letterhead
- CD & CD Cover
- A4 Envelope
- Envelope
- Invoice
- Personnel Card
- Notebook
Grids
- Catalogue Grid Design
- Brochure Grid Design
Sample Application
- Shopping Bag
- Badge
- Distribution Vehicle Design
- Personnel Uniforms
- Folder
- Stand
Digital Elements
- Website Graphic Design
- Email Signature Design
Environment Design
- Placement of different store sections
- Interior design of branches
- Product sales counter design
- Island stand design
- Regal design of products island
- Regal wall design of products
- Defining and designing materials for floors, walls, ceilings, stands, counters and shelves
- Definition and design of store lighting
- Shop sign design
- Entrance showcase design
- Peruvian room design
