HomePokht And Its Visual Identity Concept
The strategy of the HomePokht brand is to revive the Iranian table and revive the recipes of authentic Iranian dishes. The founders of this brand have inspired the initial idea from their grandmother’s special recipe. The products of this brand are first-class cooking ingredients, semi-prepared ingredients such as fried vegetables and semi-prepared foods without preservatives and homemade. To conceptualize and design the concept of this brand, we tried to use traditional elements to remind Iranian traditions along with modern elements to show cleanliness and up-to-dateness. Designing the visual identity and branding of HomePokht is one of our favorite projects.
The design of the mascot (character) of this brand is consistent with its initial idea. The use of Iranian and turquoise clay also gives the interior design of this brand’s stores an Iranian and original image.
The Packaging design, pictograms, staff clothes, office items and other visual items, along with the use of steel metal and white color and light in the interior design, shows this brand fresh, modern, up-to-date, clean and hygienic.
The hand writing logotype design and mascot of the old woman is one of the highlights of the design.
The Project ID:
The Project’s Year:
2017
Field of Activity:
Food and semi-prepared foods
The Client:
HomPokht
Project Type:
The Visual Identity Design (Branding)
Project items:
Logo & Logotype
- Logo
- Logotype
Basic Elements
- Logo Definition
- Layout Definition
- Safety Area
- Mascot Design
- Pictogram (Icon) Design
Stationary Systems
- Business Card
- A4 Letterhead
- Sales Invoice Design
Sample Applications
- Shopping Bag Design
- Store Sign Design
- Uniform Clothes Design
- Products Label Design
- Packaging Design
Digital Elements
- Website Graphic Design
- Social Media Post Grid
- Interior Shop Design
