The Visual Identity Concept Behind Green World Brand

GREENWORLD brand produces agricultural products and chemical fertilizers. After several years of activity, this brand started branding, rebuilding its organizational identity and designing its visual identity, and through a process, this project was implemented in our agency.

In the concept design inspired by the brand name, we briefly transformed the view of the continents into soft and organic forms and by placing them together we achieved a single and meaningful form in the design of the visual identity of the brand.

One of the highlights of designing the visual identity of the Green World brand is the idea of designing the packaging of the brand’s products. The color of the image on the package is consistent with the color of each product, and the design is in such a way that when the liquid inside the package is filled, the package takes on color, and it looks like the packages are filled with natural color inside them.