The Visual Identity Concept of Fanap X

Fanap Group decided to hold an event called Fanap X in 2018. An event that is supposed to be a full one-day event in the coming years, including panels, exhibitions, lectures, presentations, unveilings, etc.

This event is supposed to present Fanap products and services to all Fanap family members, shareholders, customers and even competitors at the right time. After choosing the name of this event, designing the visual identity of Fanap X in our agency started.

The visual identity design concept of this brand was inspired by the name of the event, which is the letter X. If we assume a surface, half of the letter X is subtracted from this surface and the other half is raised. The way of implementing the idea and the rendering angle have resulted in high visual appeal for this project.

In the Persian logotype designed for this event, the Persian letter “ک” and the letter “X” are combined so that the audience can read both in one step. This advantage shows the audience that the designed visual element has a meaning and the emphasis is on the English letter “X”.

The Project ID:

The Project’s Year:

2018

Field of Activity:

Information technology by providing comprehensive financial solutions, comprehensive solutions for insurance, stock market and management and processing of financial transactions

The Client:

Fanap Company – Pasargad Iranian Information Technology

Project type:

Visual Identity Design (Branding)