The Visual Identity Concept of BoshraFilm Brand (Proposed Plan)

Boshra Cultural Institute works in the field of culture and cinema. This institute produces a number of famous works of Iranian cinema. Among these works, we can mention Asghar Farhadi’s Fireworks Wednesday and Saeed Rustaei’s Shish and Nim Meter movies.

The design of the brand slogan and the visual identity of the Boshra brand has been implemented as a proposal by our agency for this series.

The concept of designing the visual identity of Boshra brand is to use the elements used by the user in display tools. The beautifully designed “logotype” is incorporated into the “Play” sign and is geometrically designed and executed with precise proportions. This concept forms the most connection in the mind of the audience regarding the field of activity of this brand.

Among the other items of the Boshra brand visual identity design project is the pattern design of this brand, which is borrowed from the main concept of the project. All the elements used by the audience in the broadcasting devices can be used as the pattern of this brand.

Due to the many fields of activity of this brand, various colors have been chosen for all its branches as sub-brands. With this method, in addition to having an independent identity, different departments will have the most connection with the identity of the mother brand.

Brand slogan design

In this project, the brand slogan was also designed for the Boshra Cultural Institute. By using the Fast Forward element in the audio and video playback tools and placing the slogan next to it, eye-catching beauties have been formed. The slogan designed for this brand, Forward to Future, has been conceptualized according to the field of activity, goals and missions of human beings. This slogan refers to the field of activity (cinema), respect and offering the right to choose to the audience and the modernity of the brand.