The Pipe Kala Online Shop’s Visual Identity Concept

Pipe Kala brand operates in online sales of pipes and fittings. The visual identity design project of Pipe Kala online store and its catalog design was implemented in 2016 and at the beginning of this brand’s journey. The visual identity items of this project have also been identified and designed according to the needs of the brand.

According to the field of activity of this brand, the design concept of this project is borrowed from the tube form. In addition to the logo and logotype, this brand has an exclusive monogram that matches the concept structure.

In the selection of colors, the spectrum of water colors has been used so that the concept of the design can point to its field of activity. One of the design features of the visual identity of Pipe Kala online store is the contrast of soft and angular surfaces. In the frame and level section, this opposition and contrast attracts the attention of the audience in an eye-catching way.

Another element of the visual identity of this brand is the design of exclusive pictograms. According to the concept structure, all the pictograms have been specially identified and designed for this section.

The catalogue of Pipe Kala has been designed and implemented using the items and standards designed in the visual identity section. The catalog of this collection beautifully showcases the capabilities of the executed visual identity.