About Ziggurat Brand’s Visual Identity Concept

Ziggurat brand operates in the zero phase of construction projects. Excavation operations, stabilization operations and study and quality control are part of the service description of this brand. Amidst of its activity, they decided to rebrand and rebuild the visual identity of their organization. To design the logo and color concept in designing the visual identity of the Ziggurat brand, the existing logo and color were used so that the audience remembers the Ziggurat company by using their visual memory, and the logo and color were redesigned and optimized.

In the Persian and English logotype design of this brand, a single line is used, which forms its structure without interruption. Single, five, and eleven horizontal lines are used for this brand, which can be used in all design elements due to its flexibility and remind of the Ziggurat brand. For example, the use of horizontal lines in interior design, transport vehicles and staff uniforms is easily applicable and a powerful element in visualizing the audience.

In the design of the stand of this brand, which is used in the space of the project implementation, a type of industrial design has been carried out that the danger strip moves seamlessly and without the need of interruption in the stands and is connected to each other.