The Concept Behind Visual Identity of Duka Iran Brand
Iran Duka brand is one of the oldest collections of workwear and safety equipment manufacturers in Iran. In 2017, this brand felt the lack of an up-to-date identity for its catalog design. The visual identity design project of Iran Duka brand was implemented as a prerequisite for catalog design and other required visual items in the same year.
According to the field of activity of this brand, the space of ideation and concept of this brand is considered industrial and dynamic. The three concepts of modern, beautiful and dynamic are among the considerations that have been taken into account and mentioned in all stages of designing the visual identity of Iran Duka brand.
In this project, high-volume photography has been done, which has created a very attractive visual effect for the visual identity of Duka Iran with unique quality in ideation and lighting. The photography project for this brand created valuable content that has been used in many advertising items such as catalogs.
Choosing the color and designing the logotype structure of this brand is one of the highlights of the project, which has created special capacities in designing the visual identity of this brand.
Project ID:
The Project’s Year:
2017
Field of Activity:
Production and supply of clothing and safety accessories
The Client:
Iran Duka
Project type:
Visual Identity Design (Branding)
Catalogue Design
Project items:
Logo & Logotype
- FA Logotype Design
Basic Elements
Layout
- Trademark Layout
- Logo Color Usage
- Horizontal Trademark Layout
- Vertical Trademark Layout
- Logo Master Alternate Usage (Print/Digital)
- Logo Do and Do Not’s
Safety Area
- Trademark Safety Area
Colors
- Basic Colors CMYK/RGB/Pantone/Hex
- Secondary Colors CMYK/RGB/Pantone/Hex
- Neutral Colors CMYK/RGB/Pantone/Hex
- Gradient Colors CMYK/RGB/Pantone/Hex
- Colors Do and Do Not’s
Color Modes
- CMYK/RGB
- Grayscale
- Bitmap
Typeface
- Master FA Typeface
- Master ENG Typeface
- Secondary FA Typeface
- Secondary ENG Typeface
- Headline and Subhead and Body Copy
- Typography Hierachy
- Typography Do and Do Not’s
Surface and Frame
- Surface and Frame Design
Pattern
- Pattern designed
Layout Grids
Catalogue Layout Grid
- Cover Grid
- Internal Pages Grid
