The Concept of Chasht Nic Brand Visual Identity

Chasht Nic brand operates in the field of providing catering to several domestic airlines and ceremonial services, companies and gatherings. The design of the visual identity of the Chasht Nic brand was implemented at the beginning of this brand’s activity.

According to the field of activity of this brand and its goals, “Handwriting” technique has been used in designing the logotype of this brand to influence the mind of the audience. The written sign designed in the visual identity package of this brand establishes a close relationship with the audience while having a regular geometric structure.

The visual identity items of this project have been designed in a variety of ways, from concept design to product packaging design. The mascot of this project was not used due to lack of permission, but it is one of the highlights of this project.

In the visual identity design project in our collection, a number of concepts are presented to the client. Our customers choose one of the provided studies and the project continues on the same basis. In this project, the concept and study chosen by Chasht Nic brand managers were different from our desired option. Unfortunately, this brand is currently operating with a concept that is not approved by our collection, and the project you see is a concept approved by us.