The Pawish Online Shop and Its Visual Identity Concept

Pawish is an online store start-up. The visual identity design project of Pawish online store was implemented by the order of the managers of this brand and started at the beginning of this brand.

The concept plan of this brand was designed and implemented in accordance with the field of activity and information related to an online store. The main demand of this brand’s managers was to show the security of the store space for the users and gain the trust of the audience. In the concept design, our focus was to show this point and combine it with other elements to create a suitable fit with Pawish’s personality and its activity.

The central core of the concept is designed in the form of a lock to convey the message to the audience that the environment of this store will be safe and reliable for them. Next to the central concept, the symbol of this brand is also displayed in the form of a shopping bag, which shows the audience that they are in a safe store.

Highlights in the visual identity of Pawish online store

One of the attractions of Pawish online store’s visual identity design is the orderly and geometric structure of this project, which in general or partially refers to its identity. The designed concept uses a hexagonal super unit that is composed of triangle components. The logo and logotype of this brand follow this orderly structure and integrally form the central core of Pawish’s visual identity.

Another issue that we consider necessary to mention is the pattern design (Pattern, repeating design) in this project, which is designed in an attractive way using the triangles that make up the super unit. The use of this pattern in any channel and media, without the need to include Pawish’s name, evokes this brand in the minds of the audience. The integrity of the visual identity items of the Pawish online store allows this brand to have appropriate capacities in the branding process.